Unless you’re Charli D’Amelio, you have to work hard to get more TikTok users to view your videos.
The more views your video has, the more likely it’ll be shown on the For You page, which brings you more followers.
Here are some tips you can try:
1. Personalize your profile photo
TikTok videos are real, raw, and authentic. So, make your profile look consistent with your videos.
You don’t need to put your best face forward. As long as the photo is you or reflects your personality, it’s okay.
Get inspired by these examples. The profile pictures of @timdessiant and @sunnycusine resonate with their video themes.
2. Find your niche and stick to it
You can follow trends and create the same thing as most people do and still get views.
But if you want to differentiate yourself from other TikTok creators and create your own community, you need to find a niche.
Look at the TikTok accounts @sisterdrink and @irisallop. While the first account chooses the “make a drink” niche, the second focuses on showing people how to make delicious food from a small kitchen. They have their own niche.
Your niche can be anything, but it’s best if you choose to do something that you’re passionate about. That passion will keep you motivated and creative along the way.
3. Post videos every day
Even if they don’t reach many people.
On Medium, if you’re a beginner and want to get more views, more readers, and more followers, you have to write a lot and publish regularly. Some even write more than one article per day.
The same rule applies to TikTok. If you want your videos to go viral on this platform, be consistent.
Remember: when people like your videos, they want to see more. Don’t get them to wait for you because videos from other creators can distract your followers’ attention from your videos.
4. Use hashtags wisely
Using hashtags doesn’t guarantee your video a spot on the For You page.
But according to Vice, if posts include at least one of these #fyp, #foryou, or #foryoupage hashtags in their captions, they’re more likely to appear on more For You pages.
5. Capitalize on trends
The For You page shows trending videos. Pay attention to and capitalize on them.
If ten different videos use the same song, that means people like it, and there’s a trend going on.
You don’t need to create the same videos. Learn what works from those videos, be creative, and make your own masterpiece.
6. Show something unique
Besides following trends, you should try something people haven’t seen before.
Doing that helps you establish your personality — what makes users recognize you among millions of other creators.
To inspire you:
Unleash your creativity and wildest, wackiest side. People are waiting to see that.
7. Engage with TikTok videos you like
Your comments on other videos can make people aware of your TikTok profile.
A good start is to engage with influencers. Follow them, share/comment/like their videos, and interact with their followers.
Doing that will help you lead people to watch your videos and check your profile.
8. Redirect your followers from other social media accounts
If you already have an Instagram account or YouTube account with many followers, let your followers know about your TikTok profile as well.
Since they already follow you on social media, they probably won’t hesitate to find you on TikTok.
9. Advertise on TikTok
If you want to reach the top spot quickly, you can try TikTok ads like these:
Currently, TikTok offers five types of ads:
In-Feed ads: TikTok video that shows up in a user’s feed, between organic videos.
Brand Takeover: These full-screen ads are displayed when a user first opens Tik Tok.
TopView: An advertised profile shows up when someone opens their TikTok app. It’s a version of the brand takeover ad unit that fades into an in-feed video ad.
Brand Hashtag Challenges: A sponsored hashtag is placed on the Discovery page. When a user clicks on this hashtag, they’re taken to a TikTok page with the brand logo, link to the website, brief description of the challenge, and popular videos using the hashtag.
Branded Effects: Brands can design their own custom filter on the app.